In the decades since the designation, Greenwich Village has skyrocketed in popularity. Popular movies and television shows introduced the neighborhood to the world, acclaimed restaurateurs and retailers moved in, and celebrity residents went from struggling artists to established stars.

Additionally, the boundaries of the Greenwich Village Historic District have been extended twice. As a result, anyone who wishes to build anything new or alter an existing building within the boundaries of the historic district must appear before Landmarks, at which time local preservationists tend to assemble at speeds Marvel’s Avengers would envy. This has had the consequence of creating housing scarcity in the neighborhood, thus driving prices up on existing properties, including those in the aforementioned charmless postwar buildings.

Moreover, the limits on height and design imposed by the historic district and local zoning mean only structures of certain sizes can take shape within the boundaries, resulting in boutique-style buildings that tend to go quickly and at prices only the uber-wealthy can approach.

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